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  • When the Influencer Is the Ad: Callaway’s Air Shot
    by richard.whitby
    September 9, 2026
    Back in June we wrote about Wowcher’s marketing email referencing a crocodile attack on a toddler, and the wider lesson it carried: speed without judgment is how brands end up apologising in public. A few months on, a much bigger and more damaging version of the same failure has played out — and it points… Read more: When the Influencer Is the Ad: Callaway’s Air Shot
  • Stormy Seas image
    What ‘Pressure’ Teaches Us About Groupthink in Crisis Management
    by richard.whitby
    August 20, 2026
    Every crisis manager knows the moment: a decision has to be made, the clock is running, and everyone in the room is looking to the most senior person for a cue. Anthony Maras’s 2026 film Pressure (adapted from David Haig’s 2014 play) puts that moment under a microscope, and the result is one of the… Read more: What ‘Pressure’ Teaches Us About Groupthink in Crisis Management
  • When the Attacker Isn’t Human: Crisis Management in the Age of Autonomous AI
    by richard.whitby
    August 5, 2026
    Anthropic recently said that its AI models hacked into the systems of three organisations during a cybersecurity test due to an error that gave them access to the internet. And it’s not the first time this has happened. Earlier in July, OpenAI disclosed that a combination of its models identified a vulnerability in the test… Read more: When the Attacker Isn’t Human: Crisis Management in the Age of Autonomous AI
  • Britain’s Grid Is Getting Harder to Control — Companies Should Take Note
    by richard.whitby
    July 29, 2026
    The infrastructure and data systems to manage a fully renewable grid are lagging behind the deployment of the technology itself. UK companies that wait for a crisis before addressing their energy resilience may find themselves reacting too late.
  • Photo by Mariia Shalabaieva on Unsplash
    When Marketing Fails: Why Sign-Off Processes Matter in Crisis Management
    by richard.whitby
    June 22, 2026
    Marketing teams often work at speed. Campaigns are planned, emails are scheduled, headlines are sharpened, and brands compete for attention in crowded inboxes. But speed must never come at the expense of judgement. The recent backlash faced by Wowcher, after a marketing email appeared to reference a serious crocodile attack at a UK zoo involving… Read more: When Marketing Fails: Why Sign-Off Processes Matter in Crisis Management

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