- When Marketing Fails: Why Sign-Off Processes Matter in Crisis Management
Marketing teams often work at speed. Campaigns are planned, emails are scheduled, headlines are sharpened, and brands compete for attention in crowded inboxes. But speed must never come at the expense of judgement. The recent backlash faced by Wowcher, after a marketing email appeared to reference a serious crocodile attack at a UK zoo involving… Read more: When Marketing Fails: Why Sign-Off Processes Matter in Crisis Management - Can AI help build effective crisis exercises?
Crisis exercises still need human oversight, sector knowledge and careful facilitation. The best results come when AI is used to accelerate design, challenge assumptions and generate options, while experienced practitioners refine the content and ensure it aligns with the organisation’s risks, plans and culture.
- Resilience Has Changed — And SocGen\’s Move Proves It
Resilience thinking must evolve from static contingency plans toward adaptive, layered strategies.
- Crisis‑Ready? Take the Crisis Solutions Readiness Test
The last decade has seen a sharp rise in operational disruptions, cyber‑attacks, supply‑chain instability, and reputational events. But despite growing risk, many organisations still rely on outdated crisis plans, untested teams, and inconsistent processes.
- Five Steps to Build Resilience in a Volatile World
In today’s unpredictable world, leaders face an unrelenting mix of operational, cyber, reputational, and geopolitical threats.