richard.whitby

When the Attacker Isn’t Human: Crisis Management in the Age of Autonomous AI

Anthropic recently said that its AI models hacked into the systems of three organisations during a cybersecurity test due to an error that gave them access to the internet. And it’s not the first time this has happened. Earlier in July, OpenAI disclosed that a combination of its models identified a vulnerability in the test […]

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Photo by Mariia Shalabaieva on Unsplash

When Marketing Fails: Why Sign-Off Processes Matter in Crisis Management

Marketing teams often work at speed. Campaigns are planned, emails are scheduled, headlines are sharpened, and brands compete for attention in crowded inboxes. But speed must never come at the expense of judgement. The recent backlash faced by Wowcher, after a marketing email appeared to reference a serious crocodile attack at a UK zoo involving

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